Welcome
Blue is an independent women's fashion store with a passion for beautiful, considered clothing. With a concept store in the heart of Bath — and a thriving online community — we've been dressing women for every occasion, every season, and every chapter of life.
YOUR STORY. YOUR STYLE.
The Story
Over 30 years ago, after a career in architectural graphics, Owner, Suzanne Temple ran a successful Blues and Jazz club. From there, a circuitous route has led her to creating Blue, an eclectic lifestyle and premium women's fashion store.
The Journey
Blue started its journey in Cheltenham, with a simple belief: that getting dressed should feel joyful.
Later, a second store was opened on Milsom Street in Bath, which moved in 2010 to The Loft, where it still gleams/successful/winning
The Store
Over the years, Blue has grown into a destination for women who appreciate quality, individuality, and style that lasts beyond a single season.
The concept store today sits in the heart of Historic Bath, nestled within a beautifully restored Victorian department store alongside the award-winning Café Lucca.
The online store ships across the world, and our team is always happy to help with styling advice or sizing questions — just get in touch via the content page.
Our Brands
We curate our edit carefully, choosing brands that share our values of craftsmanship, creativity, and wearability. Our collections include names like Rundholz, Lurdes Bergada, Lofina, Les Filles d'Ailleurs, Mama B, and Kagure — alongside many other independent and international labels you'll love discovering.
From relaxed everyday dressing to occasion wear, you'll find dresses, trousers, skirts, tops, coats, jackets, shoes, and jewellery — all chosen with care.
The Sale Room
Our Cheltenham store closed in April 2026, and we migrated fully to Bath, including the famous sale room, which you can now find in store and online.
The Studio.
Our studio launched in 2026. We wanted to create a professional space where we can focus on improving your online experience.
The studio is an environment where quality, design, and customer care come together.
Shop Independent
When you shop with Blue, you're supporting a small, passionate team who genuinely care about what they sell and who they sell it to. We're not driven by trends or targets — we're driven by a love of fashion and a commitment to our customers.
Thank you for being part of the Blue community. We hope to see you soon.